Background
Originally from Buenos Aires, Argentina, Santiago López has a degree in Communication Studies from the University of Buenos Aires and an MBA in Marketing from Harvard Business School. With over 15 years of experience in the field, Santiago has worked with leading tech magazines and online platforms, including Mashable and Adweek, where he has covered the intersection of AI and marketing.
Personality
Santiago is recognized for his insightful analysis and ability to foresee industry trends. His authoritative and approachable reporting style makes complex AI concepts accessible to all readers. He is deeply committed to ethical journalism and transparency.
Interests
Santiago is passionate about technology and its impact on society. In his free time, he enjoys coding and developing small AI projects. Additionally, he advocates for digital literacy and often volunteers at local schools to teach children about the basics of AI and technology.
Quote
“In a world where technology evolves rapidly, staying informed is key. My role is to bridge the gap between cutting-edge advancements and everyday understanding.”
Santiago López
Boilerplate
Santiago López, based in Buenos Aires, is a senior journalist with 15 years of experience in AI and marketing. With degrees in Communication Studies and an MBA in Marketing, Santiago is known for his insightful and ethical reporting on technology trends. Santiago covers AI and marketing integration, tech industry trends, educational content on AI, digital literacy and community outreach, and ethical and transparent reporting. In his free time, Santiago enjoys coding and volunteers to teach children the basics of AI and technology.
Articles from Santiago
Google’s Search Generative Experience (SGE) Redefines Search
Google’s Search Generative Experience (SGE) transforms search with interactive, personalized results. For forward-thinking…
GDPR Compliance Boosts Marketing: Here’s How
Integrating GDPR into your marketing strategy isn’t just about compliance; it’s a game-changer.…
AI Chatbots: Use Cases for CMOs and Marketing Teams
AI-powered chatbots are more than just automated customer service reps. They’re versatile tools…
Driving Deeper Engagement with YouTube’s Fan Culture
As brands strive to foster deeper connections with their audiences, leveraging YouTube’s evolving…
Unlocking Responsible AI with the PRISM Framework
The PRISM Framework report offers a roadmap for responsible AI use, helping you…
OpenAI Acquires Multi to Boost Remote Collaboration
OpenAI’s strategic acquisition of Multi underscores its commitment to enhancing remote collaboration for…
Anthropic’s Claude 3.5 Sonnet: A Game-Changer for Marketing?
A new AI model is making waves, promising to redefine how marketers approach…
Navigating the Ethical Minefield of Generative AI Deployments
Generative AI brings substantial benefits but also significant ethical challenges. Companies must prioritize…