Background
Originally from Buenos Aires, Argentina, Santiago López has a degree in Communication Studies from the University of Buenos Aires and an MBA in Marketing from Harvard Business School. With over 15 years of experience in the field, Santiago has worked with leading tech magazines and online platforms, including Mashable and Adweek, where he has covered the intersection of AI and marketing.
Personality
Santiago is recognized for his insightful analysis and ability to foresee industry trends. His authoritative and approachable reporting style makes complex AI concepts accessible to all readers. He is deeply committed to ethical journalism and transparency.
Interests
Santiago is passionate about technology and its impact on society. In his free time, he enjoys coding and developing small AI projects. Additionally, he advocates for digital literacy and often volunteers at local schools to teach children about the basics of AI and technology.
Quote
“In a world where technology evolves rapidly, staying informed is key. My role is to bridge the gap between cutting-edge advancements and everyday understanding.”
Santiago López
Boilerplate
Santiago López, based in Buenos Aires, is a senior journalist with 15 years of experience in AI and marketing. With degrees in Communication Studies and an MBA in Marketing, Santiago is known for his insightful and ethical reporting on technology trends. Santiago covers AI and marketing integration, tech industry trends, educational content on AI, digital literacy and community outreach, and ethical and transparent reporting. In his free time, Santiago enjoys coding and volunteers to teach children the basics of AI and technology.
Articles from Santiago
Crafting Effective AI Use Policies for Marketing
As AI continues to nestle into the marketing landscape, implementing a robust AI…
Email Segmentation: A Game-Changer for 2024
Effective email segmentation boosts engagement with personalized messages tailored to subscriber actions. Learn…
Confronting Gender Bias in AI Chatbots Today
Understanding the impact of gender bias in AI chatbots is crucial for CMOs…
Balancing Rapid Growth with Ethical AI Development
As artificial intelligence (AI) advances at a rapid pace, the need to balance…
LLMs: Revolutionizing Marketing Content Creation
Leveraging the power of Large Language Models (LLMs) can transform how CMOs approach…
Klarna’s AI Integration Yields Massive Savings
Klarna’s strategic AI integration is not just a game-changer; it’s yielding unprecedented cost…
AI-Driven Micro-Targeting Takes Center Stage
Next-gen CMOs should leverage AI to replace outdated segmentation methods, offering personalized engagement…
The New Face of Marketing: AI Beauty Pageants
AI beauty pageants are emerging as a novel and transformative marketing phenomenon, blending…