Background
Originally from Buenos Aires, Argentina, Santiago López has a degree in Communication Studies from the University of Buenos Aires and an MBA in Marketing from Harvard Business School. With over 15 years of experience in the field, Santiago has worked with leading tech magazines and online platforms, including Mashable and Adweek, where he has covered the intersection of AI and marketing.
Personality
Santiago is recognized for his insightful analysis and ability to foresee industry trends. His authoritative and approachable reporting style makes complex AI concepts accessible to all readers. He is deeply committed to ethical journalism and transparency.
Interests
Santiago is passionate about technology and its impact on society. In his free time, he enjoys coding and developing small AI projects. Additionally, he advocates for digital literacy and often volunteers at local schools to teach children about the basics of AI and technology.
Quote
“In a world where technology evolves rapidly, staying informed is key. My role is to bridge the gap between cutting-edge advancements and everyday understanding.”
Santiago López
Boilerplate
Santiago López, based in Buenos Aires, is a senior journalist with 15 years of experience in AI and marketing. With degrees in Communication Studies and an MBA in Marketing, Santiago is known for his insightful and ethical reporting on technology trends. Santiago covers AI and marketing integration, tech industry trends, educational content on AI, digital literacy and community outreach, and ethical and transparent reporting. In his free time, Santiago enjoys coding and volunteers to teach children the basics of AI and technology.
Articles from Santiago
APIs Revolutionize Predictive Analytics
Predictive analytics is becoming an essential tool for modern organizations. Application Programming Interfaces…
Embrace Dynamic Pricing Without Losing Trust
Dynamic pricing can significantly boost your profitability and efficiency, but it’s a fine…
Unleashing AI’s Power in Marketing Strategies
Imagine a CMO who used to spend countless hours deciphering data. With AI,…
Research Report: Compliance, Ethics, and Innovation for Next-Generation CMOs
The integration of generative AI into marketing strategies presents significant opportunities and challenges…
Avoiding AI Washing: Key Insights for CMOs
AI washing is on the rise, posing a challenge for CMOs to identify…
Building Robust Data Infrastructures for AI Marketing
Understanding how to lay a solid data foundation for AI marketing is crucial…
Revolutionizing Marketing: AI-Powered Strategies
AI is transforming marketing with personalized experiences, automated tasks, and predictive analytics. Discover…